Brand Consistency

Once our brand is created and configured, we can now start creating brand-aligned content at scale.

Click "Apply brand voice". You should see the page below:

On this page there are a series of steps.

Step 1 - Add text we want to improve. See Below:

Step 2 - Add custom instructions. See Below:

Step 3 - Select a target audience. See below:

Step 4 - Select a tone of voice. See below:

Step 5 - Select the number of improved copies you want to produce. See below:

Step 6 - Click "Generate".

Draft Alpha will now run the text against our brand guidelines, give us a brand aligned alternative, and provide detailed content analysis.

Below we can see content analysis in relation to the brand guideline directives. In this example, there were two brand guideline directives that were relevant given the text we input. There were several directives that were not applicable, and Draft Alpha tells us why. See below:

We can do the same for the writing rules. We can click the dropdown to view detailed analysis on which rules were applicable and which were not. See below:

In this example, 9 of our brand grammar rules were applicable given the text that was input, and there was a long list of rules that were not applicable this time. Draft Alpha gives us the reason for why rules were selected and not selected.

And most importantly, Draft Alpha produces our improved brand-aligned content. See below:

Users can now run all their content through Draft Alpha, immediately learn of any brand violations, and instantly create on-brand alternatives saving hours on manual brand checks.