Success stories
See how teams are scaling their brand voice and UX content with Draft Alpha.
Little Red’s Hot Sauce
Little Red’s Hot Sauce started as a local favorite in Dublin’s weekend markets, and as demand exploded across Ireland and beyond, their team faced a new challenge: applying a consistent brand voice across growing digital touchpoints, product lines, and marketing campaigns.
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Reduction in content production
We’re a small team, but now we sound like a much bigger brand. Everything we ship sounds like us - spicy, cheeky, and confident
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Team satisfaction score
Little Red's loves Draft Alpha
“Draft Alpha helped us create new product copy and marketing material faster, always in the Little Red’s voice.”
From the Shopify site to packaging and in-store displays, the Little Red's voice stayed bold and playful.
Shane Doherty
Founder
