Cut Content Production Time by 40% With Draft Alpha

When you're a small team with big ambitions, every efficiency counts. For Little Red’s Sauces, a growing DTC brand known for its spicy, cheeky personality, maintaining a strong voice across every channel was non-negotiable, but also a serious operational challenge.

From their Shopify store to product packaging and in-store displays, every piece of content had to sound distinctly “Little Red’s.” That meant bold, confident, and a little bit cheeky. But with a small marketing team, keeping copy consistent and on-brand while moving fast wasn’t easy.

That’s when they turned to Draft Alpha.

The Challenge

Little Red’s needed to:

• Scale content output without losing brand personality

• Maintain consistency across marketing and product materials

• Move faster without sacrificing quality

Their voice was working - they just needed a better way to operationalize it.

The Solution

Using Draft Alpha, Little Red’s built a system around their brand voice. They used the platform to:

• Create reusable copy components for CTAs, packaging text, and disclaimers

• Collaborate easily across marketing, product, and design without hunting through scattered docs

• Ship updates faster, with brand-safe content that felt fresh and cohesive

According to founder Shane Doherty, Draft Alpha helped the team create new product copy and marketing material faster, while keeping everything on-brand.

“Draft Alpha helped us create new product copy and marketing material faster, always in the Little Red’s voice,” says Shane.

The Results

✅ 40% reduction in content production time

By streamlining how copy was created, reviewed, and reused, the Little Red’s team freed up time to focus on creative strategy and product launches.

✅ 5/5 team satisfaction

With fewer bottlenecks and a centralized system that empowered everyone to work with content, the team was more productive, and happier.

“We’re a small team, but now we sound like a much bigger brand. Everything we ship sounds like us - spicy, cheeky, and confident.”

Why It Worked

Little Red’s success with Draft Alpha wasn’t about replacing creativity, it was about removing friction. By building a structured, flexible content system, they were able to scale their voice and keep their team focused on what mattered most.